- All-India NGO
- Registered in New Delhi
- Since 2014
Environment Conservation & Human Well-Being
Since 2014, SHUDDHI has worked with communities across India on clean water, schooling, food, women's livelihoods, Swachh Bharat clean-ups and disaster relief, with 34,021+ volunteers and 4,702+ donors behind it.
- Secure & encrypted
- UPI
- Cards
- Net banking



Seven causes, one mission







Campaigns you can support today







Your campaign. Start fundraising
See all campaigns Give where it is needed most
- Pick a causeor "where needed most"
- Pay by UPIcard or net banking too
- 80G receiptin your email in seconds
- See it workon the ledger & map
SHUDDHI so far
Field figures from SHUDDHI's annual reports; money, donors, volunteers and NGOs update live.
Last 30 days on shuddhi.org







What would you like to do with SHUDDHI?
Run an NGO? Get a free web page with online donations.
No set-up fee and no monthly fee. Claim your NGO, fill in your page, and once SHUDDHI has verified your documents your NGO receives 85% of each online donation in its own bank account.
- Free web pageYour own address, logo, photos, programmes and contact details.
- Online donationsDonate button for UPI, cards and net banking, plus a UPI QR poster.
- Receipts sent for youEvery donor gets a receipt by email; 80G receipts when your 80G is verified.
- Fundraisers and sharersVolunteers start fundraisers for your NGO and share them on WhatsApp.
- CSR introductionsVerified NGOs can be proposed for CSR projects with companies.
- Directory and mapListed on your city and state pages and on the SHUDDHI map.
Donations, fundraisers and the green tick start after verification (registration, PAN, bank account; 12A and 80G for 80G receipts). The other 15% covers payment charges, verification and rewards for the people who bring donors.
Ground work in every corner of India
SHUDDHI was founded in 2014 by Saurabh Gupta in New Delhi to improve the environment and human well-being. Our teams and volunteers work directly in villages, slums and disaster zones, with local communities and partner NGOs.
Saurabh GuptaFounder & President · Civil engineer (NIT Karnataka), MSc Water & Environmental Management (University of Bristol)
Our story & team
Where every rupee goes
Causes get at least 85% of every gift. People who spread the word earn a small, capped share. A gift with no referral stays fully with the cause. Full details
See how each gift is shared
SHUDDHI causes
Donations to SHUDDHI's own causes (80G receipt).
- 85% SHUDDHI programmes (incl. payment fees)
- 10% You, the sharer
- 5% Your upline (who brought you in)
No sharer? The whole gift stays with the cause.
Verified NGO campaigns
Campaigns by NGOs SHUDDHI has verified (80G).
- 85% The NGO
- 5% Campaign creator or sharer
- 5% Upline
- 5% SHUDDHI platform + payment fees
The NGO gets 85% at most; the other 15% is capped.
Personal fundraisers
Medical, education and other personal causes (ID checked before payout).
- 85% The beneficiary
- 5% Sharer
- 5% Upline
- 5% SHUDDHI platform + payment fees
The beneficiary gets 85% at most; the other 15% is capped.
One link does it all
Share causes with your own link and earn a small reward on the gifts it brings.
- 10% of gifts to SHUDDHI causes through your link
- +5% from your team: people who join through your link
- ₹1 a share once 3 new people open it
- Certificate marks for volunteers and interns
Receipts, certificates and your impact in one place
- Every 80G receipt, ready to download
- Share causes with your link and earn rewards
- Digital ID card and volunteer certificates
- Also on the SHUDDHI Android app
Donate by UPI or bank transfer
Donate by UPI QR or bank transferNGO@SC · Bank of India · claim your 80G receiptShow
Scan & pay with UPI
Scan with your phone's camera or any UPI app.On this phone? Tap below: your UPI app opens and the receipt comes by itself.
Enter any amount in your app Automatic receipt · 80G from ₹500 UPI ID NGO@SC Google Pay · PhonePe · Paytm · BHIM · any bank appBank of IndiaNEFT · RTGS · IMPS · Savings
SHUDDHI's own bank account. Keep the UTR number from your bank for the 80G receipt.
- 1. PayUPI NGO@SC or bank transfer
- 2. Note the referenceUTR / UPI ref from your app
- 3. Claim your receiptform below · 80G from ₹500


